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New Book

The Patient Advocate
Speak Up and Stay Alive
Hospital Survival Guide™
 

 

Do You Want to Attract More Business? 

Did you know that publishing a book or writing an article for your trade magazines can influence your ability to generate new leads and close more new business?

It's true. Authors are considered very special people in our society.  Writing takes time, energy and expertise, so when someone actually authors a book or an article, they are immediately elevated to a higher level of regard and stature.

You can take your business to the next level.

Let our ghostwriters write your book or articles for you. If you like, join forces with others in your office and create a company book. Each person “writes” a chapter based on their expertise, thus creating an important book with very little effort. Then use it as your calling card. Imagine handing a prospect your book instead of a wrinkled business card filled with ineffective contact information.

People throw away business cards – no one throws a book in the trash.


6 Reasons Why You Need to Be a Published Author

Regardless of your business expertise, you must write and publish some form of book, magazine article, 
e-zine or pamphlet. Here's why:
  1. Being an author establishes you as an expert in your field. Prospects and clients will believe what you say because you literally “wrote the book” on the problem they are attempting to solve.

  2. People buy from people they know and trust. Your book or article will instill confidence in your abilities and that attracts clients.

  3. Once people read your book or article, they will want more of what you have to offer in the way of products, services and knowledge.

  4. A published book or article reprints are one-of-a kind marketing tools. You will stand out from the crowd.

  5. Your competitors may have written a book or two. You need to join the ranks of published professionals.

  6. If you are a speaker or trade show vendor, your book or article reprint makes a great handout or back-of-the-room sales.


The Numbers Tell All. Business authors make more money. Recent studies reveal:

  • Average direct income from actual book sales = $34,000

  • Average indirect income - ability to generate more leads, charge higher fees, close more deals, etc.  =  $100,000

  • 84% of business authors reported a very strong influence on their ability to stand out against competitors

  • 63% of business authors reported a very strong influence on generating new clients

  • 96% of business authors said publishing a business book affected their professional practice either positively or extremely positively.